Karya DuePiùTre – Più Che Hamburger Identitas Visual dening Laura Ferrario minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2017 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.
PerungguGrafis· 2017
DuePiùTre – Più Che Hamburger Identitas Visual
dening Laura Ferrario
Klien: Ferrariodesign
Pemenang A' Design Award Perunggu ing Kategori Grafis
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #57055Desaine
Babagan DuePiùTre – Più Che Hamburger Identitas Visual
DuePiùTre minangka bistrot cilik sing nawakake Ora mung Hamburger, nanging uga pastrami lan bir bisa pitik, kabeh ditekani maneh karo produk Italia sing seger lan asli. Bulldog dipilih amarga nalika Perang Donya I minangka maskot Angkatan Laut Amerika Serikat, lan amarga iki minangka asu pet salah sawijining mitra bistrot. Kanggo ijol kanggo jeneng nemokke panggonan, desain kalebu kupluk chef kang kanggo bulldog lan mbayari-mati sing nyoba kanggo ngirim idea saka panyiapan kurban pangan ing cara sing luwih langsung.
Pangakuan
Babagan A' Design Award Perunggu
DuePiùTre – Più Che Hamburger Identitas Visual menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. DuePiùTre – Più Che Hamburger Identitas Visual dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. DuePiùTre – Più Che Hamburger Identitas Visual nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tag
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Teknologi Produksi
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Tantangan Desain
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspirasi
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Durasi Proyek
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Anggota Tim
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Kredit Gambar
- Fotoforma
Disponsori
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