InterBrasil Logotype Redesign Desain Ulang Identitas Merek dening Mateus Matos Montenegro

Karya InterBrasil Logotype Redesign Desain Ulang Identitas Merek dening Mateus Matos Montenegro minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2020

InterBrasil Logotype Redesign Desain Ulang Identitas Merek

dening Mateus Matos Montenegro

Klien: InterBrasil

Pemenang A' Design Award Perak ing Kategori Grafis

60,987

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #86886

Deleng Portofolio Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan InterBrasil Logotype Redesign Desain Ulang Identitas Merek

Inspirasi kanggo nggawe mikir ulang merek lan nggawe desain ulang minangka pangowahan modernisasi lan integrasi ing budaya perusahaan. Desain jantung ora bisa dadi njaba karo merek, menehi inspirasi kanggo kemitraan internal karo karyawan, nanging uga para pelanggan. Kesatuan gabungan antarane entuk manfaat, komitmen lan kualitas layanan. Saka wujud nganti warna, desain anyar nggabungake jantung menyang B lan salib kesehatan ing T. Kaloro tembung kasebut gabung ing tengah nggawe logo katon kaya siji tembung, siji simbol, nyawiji R lan B ing ati.

Pangakuan

Babagan A' Design Award Perak

InterBrasil Logotype Redesign Desain Ulang Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. InterBrasil Logotype Redesign Desain Ulang Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. InterBrasil Logotype Redesign Desain Ulang Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Ukuran & Kemasan: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tag: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknologi Produksi: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Tantangan Desain: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Riset: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspirasi: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Durasi Proyek: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Alur Operasi: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Anggota Tim: Mateus Matos Montenegro