Karya EXP Brasil Brand Desain Merek dening Mateus Matos Montenegro minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2020

EXP Brasil Brand Desain Merek

dening Mateus Matos Montenegro

Klien: EXP Brasil

Pemenang A' Design Award Perak ing Kategori Grafis

76,536

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #87730

Jelajahi Layanan Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan EXP Brasil Brand Desain Merek

Desain kanggo merek EXP Brasil asalé saka prinsip perusahaan manunggal lan kemitraan. Metu campuran antara teknologi lan desain ing proyek-proyek kaya ing kantor kantor. Unsur typografi makili kesatuan lan kekuatan perusahaan iki. Desain huruf X solid lan terpadu nanging entheng lan teknologi banget. Merek kasebut nggambarake umur studio, kanthi unsur ing serat, loro ing ruang positif lan negatif sing nyawiji wong lan desain, individu lan kolektif, prasaja karo teknologi, ringan lan sehat lan kuat, profesional lan pribadi.

Pangakuan

Babagan A' Design Award Perak

EXP Brasil Brand Desain Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. EXP Brasil Brand Desain Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. EXP Brasil Brand Desain Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Ukuran & Kemasan: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tag: Architecture, brand, logotype, engineering, contruction, design
Teknologi Produksi: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Tantangan Desain: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Riset: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspirasi: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Durasi Proyek: The project started February 2018 and ended in January 2019
Alur Operasi: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Anggota Tim: Mateus Matos Montenegro