Changing Perspectives Tipografi Lingkungan dening Haley Tebo

Karya Changing Perspectives Tipografi Lingkungan dening Haley Tebo minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2020

Changing Perspectives Tipografi Lingkungan

dening Haley Tebo

Klien: Haley Tebo

Pemenang A' Design Award Perunggu ing Kategori Grafis

11,454

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #87839

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Changing Perspectives Tipografi Lingkungan

Changing Perspectives yaiku instalasi tipografi lingkungan sing digawe kanggo panel kaca ing gedung seni universitas. Wangun-wangun huruf dipotong saka vinil buram sing disusun dadi pesen sing bisa diwaca nalika wong-wong liwat. Pesen kasebut bisa diwaca saka arah endi wae, saengga para pamirsa mandheg lan gerak kanggo ngrampungake teks. Saben huruf duwure kira-kira siji nganti loro kaki, gumantung saka jarak pamirsa. Cahya sing nembus panel-panel kasebut ngulang wangun huruf minangka bayangan lan pantulan. Instalasi iki ngajak wong-wong ing sakiwa-tengene kampus kanggo interaksi karo tipografi.

Pangakuan

Babagan A' Design Award Perunggu

Changing Perspectives Tipografi Lingkungan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Changing Perspectives Tipografi Lingkungan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Changing Perspectives Tipografi Lingkungan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Ukuran & Kemasan: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Tag: Environmental typography, interaction design, user experience, typography, graphic design,
Teknologi Produksi: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Tantangan Desain: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Riset: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspirasi: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Durasi Proyek: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Alur Operasi: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Anggota Tim: Angeli Leong
Kredit Gambar: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer