Digital Design Days Identitas Merek dening Jekyll & Hyde

Karya Digital Design Days Identitas Merek dening Jekyll & Hyde minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2020

Digital Design Days Identitas Merek

dening Jekyll & Hyde

Klien: Digital Design Days

Pemenang A' Design Award Perunggu ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #89836

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Digital Design Days Identitas Merek

Digital Design Days minangka identitas merek sing digawe kanggo acara desain digital internasional. Logo iki minangka tanda responsif sing bisa nyesuaike karo ukuran panganggone kanthi ngganti frekuensi saka elemen tunggal sing mbentuk logo kasebut. Aksara D digawe saka elemen-elemen kasebut sing nyaranake cahya, energi, lan gerakan. Palet warna sanga nandhani edisi lan negara sing beda-beda, dene versi garis nyengkuyung panganggone ireng lan putih. Identitas iki bisa digunakake ing media digital lan cithakan, kanthi ukuran cilik lan gedhe.

Pangakuan

Babagan A' Design Award Perunggu

Digital Design Days Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Digital Design Days Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Digital Design Days Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Ukuran & Kemasan: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Tag: digital design, innovation, responsive logo, frequency, gradient, brand identity
Teknologi Produksi: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Tantangan Desain: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Riset: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Inspirasi: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Durasi Proyek: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Alur Operasi: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Paten: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Anggota Tim: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Kredit Gambar: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019