Pleady Branding Identitas Merek dening Katsumi Tamura

Karya Pleady Branding Identitas Merek dening Katsumi Tamura minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2020

Pleady Branding Identitas Merek

dening Katsumi Tamura

Klien: Good Morning Inc

Pemenang A' Design Award Perunggu ing Kategori Grafis

29,825

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #90561

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pleady Branding Identitas Merek

Pleady Branding minangka program identitas merek sing digawe kanggo produsen taping khusus. Program iki nyakup jeneng merek, logo merek, kemasan, situs web, katalog produk, film merek lan bilik pameran dagang. Jenenge nggabungake tembung play lan ready. Komunikasi dibangun ing sakubenge tagline Tape or Lose lan visual utama arupa pelari wanita, kainspirasi saka garis sing mlebu ing logo. Warna merek ijo-kuning nandhesake fokus marang para atlet. Manajemen warna njaga konsistensi warna merek ing kertas, film, lan layar.

Pangakuan

Babagan A' Design Award Perunggu

Pleady Branding Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pleady Branding Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pleady Branding Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Ukuran & Kemasan: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tag: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Teknologi Produksi: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Tantangan Desain: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspirasi: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Durasi Proyek: PLEADY launched in July 2019.
Alur Operasi: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Anggota Tim: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida