Karya WiseTribe Education Fungsi Utama: Identitas Visual dening Somethink Brand minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.
PerakGrafis· 2020
WiseTribe Education Fungsi Utama: Identitas Visual
dening Somethink Brand
Klien: WiseTribe education
Pemenang A' Design Award Perak ing Kategori Grafis
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #97579Desaine
Babagan WiseTribe Education Fungsi Utama: Identitas Visual
WiseTribe Education yaiku identitas visual sing digawe kanggo organisasi pendhidhikan sing ngladeni bocah-bocah wiwit lair nganti umur rolas taun. Jeneng merek Cina weisi kepireng kaya tembung Inggris wise, sing uga nduweni teges mikir. Identitas iki nggunakake kombinasi warna sing wani lan grafik pambantu kanggo ngungkapake kabébasan lan imajinasi. Karakter maskot, kalebu tokoh pribumi, dinosaurus, wit kawicaksanan lan planet, mbantu bocah-bocah gegayutan karo merek kasebut. Identitas iki ditrapake ing poster, cithakan media sosial, kertu nama, amplop lan lencana.
Pangakuan
Babagan A' Design Award Perak
WiseTribe Education Fungsi Utama: Identitas Visual menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. WiseTribe Education Fungsi Utama: Identitas Visual dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. WiseTribe Education Fungsi Utama: Identitas Visual iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- Ukuran & Kemasan
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- Tag
- Brand, logo, Visual Identity, Education, child
- Teknologi Produksi
- Templates for posters and social media, business cards, envelopes, badges.
- Tantangan Desain
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- Riset
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- Inspirasi
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- Durasi Proyek
- The project started in January 2018 in Guangzhou, China.
- Alur Operasi
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- Anggota Tim
- Astro Wong
Dorne Tsui
Jr Deng - Kredit Gambar
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
Disponsori
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