Tiago Russo and Katia Martins의 The Brollach 싱글 몰트 아이리쉬 위스키는

디자이너 Tiago Russo and Katia Martins의 작품 The Brollach 싱글 몰트 아이리쉬 위스키는은(는) 매우 권위 있는 2023 A' Design Award 금상의 패키징 디자인 부문에서 탁월한 수상작입니다.

금패키징· 2023

The Brollach 싱글 몰트 아이리쉬 위스키는

디자이너: Tiago Russo and Katia Martins

클라이언트: The Craft Irish Whiskey Co.

패키징 부문 A' Design Award 금상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

The Brollach 싱글 몰트 아이리쉬 위스키는 소개

Brollach는 파괴자입니다. 전통으로 탄생했지만 관습에 얽매이지 않는 이 위스키는 아일랜드 역사의 자랑스러운 산물이면서도 새로운 길을 개척하는 위스키입니다. 이는 가족을 기릴 가치가 있는 위스키, 지금까지 생산된 최고의 아일랜드 위스키 중 하나가 될 위스키를 찾기 위한 길고 개인적인 탐구의 정점입니다. 이는 The Craft Irish Whisky Co.가 모든 병에 쏟아 부은 디자인, 공예, 기술 및 세부 사항에 대한 관심을 구현하는 비교할 수 없는 차별성을 지닌 위스키입니다.

수상 인정

A' Design Award 금상 소개

The Brollach 싱글 몰트 아이리쉬 위스키는, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. The Brollach 싱글 몰트 아이리쉬 위스키는, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. The Brollach 싱글 몰트 아이리쉬 위스키는, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
치수 및 패키징: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
태그: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
생산 기술: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
디자인 과제: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
연구: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
영감: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
프로젝트 기간: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
운영 흐름: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
팀원: Tiago Russo
Katia Martins
이미지 출처: The Craft Irish Whiskey Co.