디자이너 Pure Electric의 작품 Pure Advance Flex 전동 스쿠터은(는) 매우 권위 있는 2023 A' Design Award 플래티넘상의 스쿠터 디자인 부문에서 탁월한 수상작입니다.

플래티넘스쿠터· 2023

Pure Advance Flex 전동 스쿠터

디자이너: Pure Electric

클라이언트: Pure Electric

스쿠터 부문 A' Design Award 플래티넘상 수상작

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디자인

Pure Advance Flex 전동 스쿠터 소개

Pure Advance Flex는 도심 이동을 위해 설계된 폴딩형 전동 스쿠터입니다. 라이더는 양발을 벌린 채 자연스럽게 정면을 향한 자세로 탑승하며, 이는 기존 스쿠터보다 더 안정적이고 편안한 주행감을 제공합니다. 여러 폴딩 기능을 통해 스쿠터를 콤팩트한 형태로 접을 수 있어 좁은 공간에도 보관할 수 있고 복합 교통수단을 이용한 이동에도 적합합니다. 접는 과정의 모든 단계에서 스쿠터가 스스로 무게를 지탱하므로, 간단한 터치 포인트만으로 접고 펼 수 있습니다. 프레임은 하이드로포밍 공법으로 제작된 알루미늄 섀시이며, 모든 부품은 경량화를 위해 엄선되었습니다.

수상 인정

A' Design Award 플래티넘상 소개

Pure Advance Flex 전동 스쿠터, 이 작품은 A' Design Award 플래티넘상 수상작으로, 진정으로 탁월하고 우아하며 장엄한 디자인에 수여되는 극히 권위 있는 인정입니다. 플래티넘상 수상작은 창조의 경이로움이자 지적 창의성의 한계를 보여 주는 증거이며, 디자이너의 비견할 데 없는 전문성과 천재성을 드러냅니다. 이러한 디자인은 한 시대의 미학을 규정하고 사회 복지에 기여하며 예술, 과학, 디자인, 기술의 경계를 넓히는 가장 명성 높은 작품이 될 것으로 기대됩니다. Pure Advance Flex 전동 스쿠터, 이 작품은 초월적인 수준의 탁월함을 보여 주며 유익하고 가치 있는 특성으로 세상을 더 나은 곳으로 만듭니다. Pure Advance Flex 전동 스쿠터, 이 작품은 욕망을 일깨우고 영감을 주며 기쁨을 선사하는 A' Design Award 플래티넘상 수상작입니다.

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프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
치수 및 패키징: Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
태그: scooter, electric scooter, folding, transport, mobility
생산 기술: The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
디자인 과제: While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
연구: Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
영감: The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
프로젝트 기간: The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
운영 흐름: A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
팀원: David Leonard