PH7 Creative Lab의 Collection of Formosa Terroir 포장디자인은

디자이너 PH7 Creative Lab의 작품 Collection of Formosa Terroir 포장디자인은은(는) 매우 권위 있는 2023 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2023

Collection of Formosa Terroir 포장디자인은

디자이너: PH7 Creative Lab

클라이언트: PH7 Creative Lab

패키징 부문 A' Design Award 은상 수상작

27,509

인증된 수상작

#149110 수상 상태 인증하기

A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Collection of Formosa Terroir 포장디자인은 소개

대만 농업은 감동적인 이야기를 담고 있는 고품질 제품과 함께 항상 국가의 자부심의 원천이었습니다. PH7 Creative Lab은 아름다움을 선사하기 위해 농부들과 함께 모였습니다. 대만 중부, 서부, 남부, 동부의 협회와 Collection of Formosa Terroir를 주제로 ESG에 부합하는 현지 대표 가치를 지닌 4가지 제품을 선정했습니다.

수상 인정

A' Design Award 은상 소개

Collection of Formosa Terroir 포장디자인은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Collection of Formosa Terroir 포장디자인은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Collection of Formosa Terroir 포장디자인은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
치수 및 패키징: Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film
태그: Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
생산 기술: Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
디자인 과제: Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
영감: PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
프로젝트 기간: The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
팀원: Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab