Tiago Russo and Katia Martins의 The Storyteller 싱글 몰트 아이리쉬 위스키는

디자이너 Tiago Russo and Katia Martins의 작품 The Storyteller 싱글 몰트 아이리쉬 위스키는은(는) 매우 권위 있는 2023 A' Design Award 플래티넘상의 패키징 디자인 부문에서 탁월한 수상작입니다.

플래티넘패키징· 2023

The Storyteller 싱글 몰트 아이리쉬 위스키는

디자이너: Tiago Russo and Katia Martins

클라이언트: The Craft Irish Whiskey Co.

패키징 부문 A' Design Award 플래티넘상 수상작

3,276,977

인증된 수상작

#149512 수상 상태 인증하기

A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

The Storyteller 싱글 몰트 아이리쉬 위스키는 소개

스토리텔러의 목표는 손에 꼭 쥐고 있어야 하는 그릇을 통해, 눈으로 보고 다룰 때 충분히 감상할 수 있고, 반투명하고 투명한 질감, 금색 테두리와 널링, 그리고 궁극적으로 흑요석을 느낄 수 있는 증강된 몰입형, 개인적이고 내밀한 경험이 되는 것입니다. 완전히 감각적이고 경험적인 병 디자인인 마개에 대한 세부 사항. 나머지 모든 액세서리는 눈에 잘 띄지 않게 숨겨져 있으며 상자의 다른 축에서만 접근할 수 있습니다. 스토리텔러가 제공하는 비밀을 완전히 탐구함으로써 궁극적인 몰입형 경험을 보여줄 수 있습니다.

수상 인정

A' Design Award 플래티넘상 소개

The Storyteller 싱글 몰트 아이리쉬 위스키는, 이 작품은 A' Design Award 플래티넘상 수상작으로, 진정으로 탁월하고 우아하며 장엄한 디자인에 수여되는 극히 권위 있는 인정입니다. 플래티넘상 수상작은 창조의 경이로움이자 지적 창의성의 한계를 보여 주는 증거이며, 디자이너의 비견할 데 없는 전문성과 천재성을 드러냅니다. 이러한 디자인은 한 시대의 미학을 규정하고 사회 복지에 기여하며 예술, 과학, 디자인, 기술의 경계를 넓히는 가장 명성 높은 작품이 될 것으로 기대됩니다. The Storyteller 싱글 몰트 아이리쉬 위스키는, 이 작품은 초월적인 수준의 탁월함을 보여 주며 유익하고 가치 있는 특성으로 세상을 더 나은 곳으로 만듭니다. The Storyteller 싱글 몰트 아이리쉬 위스키는, 이 작품은 욕망을 일깨우고 영감을 주며 기쁨을 선사하는 A' Design Award 플래티넘상 수상작입니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
치수 및 패키징: The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
태그: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
생산 기술: The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
디자인 과제: The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
연구: The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
영감: More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
프로젝트 기간: Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
운영 흐름: Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
팀원: Tiago Russo
Katia Martins
이미지 출처: The Craft Irish Whiskey Co.