Tellart and RAU Architects의 The Netherlands Pavilion 전시 파빌리온

디자이너 Tellart and RAU Architects의 작품 The Netherlands Pavilion 전시 파빌리온은(는) 매우 권위 있는 2026 A' Design Award 플래티넘상의 이벤트 및 해프닝 디자인 부문에서 탁월한 수상작입니다.

플래티넘이벤트· 2026

The Netherlands Pavilion 전시 파빌리온

디자이너: Tellart and RAU Architects

클라이언트: Netherlands Enterprise Agency and AND B.V.

이벤트 부문 A' Design Award 플래티넘상 수상작

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The Netherlands Pavilion 전시 파빌리온 소개

네덜란드관은 2025년 오사카 세계박람회를 위해 건립된 전시 파빌리온이다. 이 파빌리온은 물에 저항하던 네덜란드가 물을 청정에너지, 기후 적응, 지속가능한 생활의 동반자로 활용하게 된 역사적 전환을 보여준다. 모든 관람객은 손에 들 수 있는 구체인 '오브(Orb)'를 받게 되며, 이는 관람 동선을 안내하고 생성형 인공지능으로 제작된 360도 돔 영상을 포함한 인터랙티브 설치물을 작동시킨다. 구조물은 해체를 전제로 설계되어 박람회 종료 후 모든 구성 요소를 재사용할 수 있다.

수상 인정

A' Design Award 플래티넘상 소개

The Netherlands Pavilion 전시 파빌리온, 이 작품은 A' Design Award 플래티넘상 수상작으로, 진정으로 탁월하고 우아하며 장엄한 디자인에 수여되는 극히 권위 있는 인정입니다. 플래티넘상 수상작은 창조의 경이로움이자 지적 창의성의 한계를 보여 주는 증거이며, 디자이너의 비견할 데 없는 전문성과 천재성을 드러냅니다. 이러한 디자인은 한 시대의 미학을 규정하고 사회 복지에 기여하며 예술, 과학, 디자인, 기술의 경계를 넓히는 가장 명성 높은 작품이 될 것으로 기대됩니다. The Netherlands Pavilion 전시 파빌리온, 이 작품은 초월적인 수준의 탁월함을 보여 주며 유익하고 가치 있는 특성으로 세상을 더 나은 곳으로 만듭니다. The Netherlands Pavilion 전시 파빌리온, 이 작품은 욕망을 일깨우고 영감을 주며 기쁨을 선사하는 A' Design Award 플래티넘상 수상작입니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
치수 및 패키징: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
태그: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
생산 기술: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
디자인 과제: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
연구: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
영감: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
프로젝트 기간: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
운영 흐름: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
특허: Copyrights and IP of the Building belong to RAU Architects (2025).
팀원: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
이미지 출처: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart