Ladan Zadfar and Mohammad Farshad의 X alarm 담배 필터

디자이너 Ladan Zadfar and Mohammad Farshad의 작품 X alarm 담배 필터은(는) 매우 권위 있는 2017 A' Design Award 은상의 소셜 디자인 부문에서 탁월한 수상작입니다.

은소셜· 2017

X alarm 담배 필터

디자이너: Ladan Zadfar and Mohammad Farshad

클라이언트: Creator studio

소셜 부문 A' Design Award 은상 수상작

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디자인

X alarm 담배 필터 소개

X 경보는 흡연자가 자신에게 무엇을하고 있는지 깨닫게하는 경보입니다. 이 디자인은 새로운 세대의 담배 필터입니다. 이 디자인은 흡연에 대한 값 비싼 광고를 대체 할 수 있으며 다른 어떤 부정적인 광고보다 흡연자의 마음에 더 많은 영향을 미칠 수 있습니다. 그것은 매우 단순한 구조를 가지고 있으며, 필터는 스케치의 부정적인 영역을 덮는 보이지 않는 잉크로 찍혀 있습니다. 각 퍼프마다 스케치가 더 선명하게 나타나므로 각 퍼프마다 심장이 어두워지고 자신에게 무슨 일이 일어나고 있는지 알 수 있습니다.

수상 인정

A' Design Award 은상 소개

X alarm 담배 필터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. X alarm 담배 필터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. X alarm 담배 필터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
치수 및 패키징: Our design is meant to be the exact size of the surface of any cigarette filter brands .
태그: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
생산 기술: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
디자인 과제: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
연구: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
영감: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
프로젝트 기간: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
운영 흐름: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
팀원: LADAN ZADFAR
MOHAMAD FARSHAD
이미지 출처: Photographer Mohammad Farshad
illustration LADAN ZADFAR