Backbone Branding의 Yan Natural Juice 병 포장은

디자이너 Backbone Branding의 작품 Yan Natural Juice 병 포장은은(는) 매우 권위 있는 2020 A' Design Award 플래티넘상의 패키징 디자인 부문에서 탁월한 수상작입니다.

플래티넘패키징· 2020

Yan Natural Juice 병 포장은

디자이너: Backbone Branding

클라이언트: Backbone Branding

패키징 부문 A' Design Award 플래티넘상 수상작

201,010

인증된 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Yan Natural Juice 병 포장은 소개

병의 디자인은 자연과 생체모방의 원리, 특히 물린 사과의 형태에서 영감을 받았습니다. 이는 내부 제품의 유기농 품질을 보여주기 위한 것입니다. 이러한 해부학적 구조로 인해 선반 위에 나란히 놓거나 운송 중에 공간 절약을 극대화할 수 있는 보완적인 모양이 만들어졌습니다. 브랜드 이름은 양식화된 캘리그래피로 라벨에 새겨져 있습니다. 이 캘리그래피는 자연에 대한 고개를 끄덕이는 얇은 풀의 색상과 모양을 연상시킵니다.

수상 인정

A' Design Award 플래티넘상 소개

Yan Natural Juice 병 포장은, 이 작품은 A' Design Award 플래티넘상 수상작으로, 진정으로 탁월하고 우아하며 장엄한 디자인에 수여되는 극히 권위 있는 인정입니다. 플래티넘상 수상작은 창조의 경이로움이자 지적 창의성의 한계를 보여 주는 증거이며, 디자이너의 비견할 데 없는 전문성과 천재성을 드러냅니다. 이러한 디자인은 한 시대의 미학을 규정하고 사회 복지에 기여하며 예술, 과학, 디자인, 기술의 경계를 넓히는 가장 명성 높은 작품이 될 것으로 기대됩니다. Yan Natural Juice 병 포장은, 이 작품은 초월적인 수준의 탁월함을 보여 주며 유익하고 가치 있는 특성으로 세상을 더 나은 곳으로 만듭니다. Yan Natural Juice 병 포장은, 이 작품은 욕망을 일깨우고 영감을 주며 기쁨을 선사하는 A' Design Award 플래티넘상 수상작입니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
치수 및 패키징: Width 70mm x Depth 85mm x Height 265 mm
태그: natural juice, packaging design, biomimicry, organic,
생산 기술: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
디자인 과제: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
연구: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
영감: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
프로젝트 기간: January to May 2017 in Yerevan Armenia
운영 흐름: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
팀원: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
이미지 출처: All photo credits to Backbone Branding