Rebecca Burt의 The Passion of the Card Leadlight Series 자기 홍보

디자이너 Rebecca Burt의 작품 The Passion of the Card Leadlight Series 자기 홍보은(는) 매우 권위 있는 2020 A' Design Award 동상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

동그래픽· 2020

The Passion of the Card Leadlight Series 자기 홍보

디자이너: Rebecca Burt

클라이언트: Flexicon

그래픽 부문 A' Design Award 동상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

The Passion of the Card Leadlight Series 자기 홍보 소개

스테인드 글라스 창문은 햇빛에 역광을받을 때 아름답고이 디자인과 인쇄 과정을 보여주는 독특한 방법이기도합니다. 이 명함은 사실상 손으로 만든 것입니다. 투명한 플라스틱 소재에 실크 스크린을 인쇄 한 다음 한 번에 한 가지 색상을 건조했습니다. 명확한 영역은 재고의 전체 디자인 잠재력을 잠금 해제하는 색상으로 취급됩니다. 진주 빛 씰과 UV 오버 글로스가 프로세스를 완료하고 정교한 효과를 만듭니다. 카드를 창문에 대면 디자인이 실제로 살아납니다.

수상 인정

A' Design Award 동상 소개

The Passion of the Card Leadlight Series 자기 홍보, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. The Passion of the Card Leadlight Series 자기 홍보, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. The Passion of the Card Leadlight Series 자기 홍보, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
치수 및 패키징: Stock is clear PVC plastic. Width 55mm x Height 90mm.
태그: Brand Identity, Business Card, Screenprinting, Graphic Design
생산 기술: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
디자인 과제: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
연구: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
영감: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
프로젝트 기간: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
운영 흐름: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
팀원: Evan Reiman.
이미지 출처: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography