Happiness Pakêta Mooncake لەلایەن Chao Xu

دیزاینی Happiness Pakêta Mooncake لەلایەن Chao Xu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2020

Happiness Pakêta Mooncake

لەلایەن Chao Xu

کڕیار: La Maison Bakery

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #100696

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Happiness Pakêta Mooncake

Happiness mooncake pakêtek pakêtek diyariyê ye, ku ji pênc qutiyên bi struktur û grafikên cûda pêk tê. Tîmên sêwiranê Inbetween Creative wêneyek çawa çawa mirovên herêmî festîvala Mid-ê pîroz dikin, bi karanîna nimûneya şêweya çînî nîşan da. Nîşan avahiyên herêmî û çalakiyên Mid-payîn nîşan dide, wekî keştiya racing dragon, drumên lêdanê. Ev sêwirana pakêta diyariyê ne tenê wekî konteynerek xwarinê lê di heman demê de wek suvenirek jî çêdike ku çanda bajarê Shien pêşve bixe.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Happiness Pakêta Mooncake xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Happiness Pakêta Mooncake tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Happiness Pakêta Mooncake pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
قەبارە و پاکێج: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
تاگەکان: package design, logo, handrawing, typography
تەکنەلۆژیای بەرهەمهێنان: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
هەڵەنگاندنی دیزاین: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
توێژینەوە: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
ئیلهام: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
ماوەی پڕۆژە: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
ڕێڕەوی کارکردن: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
پەتێنتەکان: Trademark(2019) La Maison Bakery
ئەندامانی تیم: Creative Director: Chao Xu
Illustration: Danlin Zhang
کرێدیتی وێنەکان: Collaterals and graphic design items: Chao Xu
Photography: Inlight