دیزاینی Neon Nights Cihê Rêkxerê Pêşangeha Bazirganî لەلایەن Hong Kong Trade Development Council خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Çalakî û Bûyerê.
ZîvÇalakî· 2021
Neon Nights Cihê Rêkxerê Pêşangeha Bazirganî
لەلایەن Hong Kong Trade Development Council
کڕیار: Hong Kong Trade Development Council
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Çalakî
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #106406دیزاینەکە
دەربارەی Neon Nights Cihê Rêkxerê Pêşangeha Bazirganî
Neon Nights dîzayneke bûyerê ye ku ji bo pêşangeheke bazirganî ya modayê li Hong Kongê hatiye afirandin. Konsept trendên rengên modayê yên niha bi dîmenê nîşaneyên kolanê yên neonê yên retro yên Hong Kongê tê gihandin. Sê deverên hatin dîzaynkirin. Sazkirineke bixêrhatinê li deriyê sereke yê cihê bûyerê radiweste. Ketina hola pêşangehê muameleyeke lihevhatî wergirt. Li hundirê holê, cihekî pirfonksiyonel ê 300 metrekare pêşandanên modayê, semîner û civînên nefermî mêvandar dike. Çarçoveyên metalî yên bi nexşên qutkirî, panelên rengîn ên ji paş ronîkirî û nîşaneyên şêwaza neonê dîmenê jîndar ava dikin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Neon Nights Cihê Rêkxerê Pêşangeha Bazirganî xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Neon Nights Cihê Rêkxerê Pêşangeha Bazirganî karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Neon Nights Cihê Rêkxerê Pêşangeha Bazirganî afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- قەبارە و پاکێج
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- تاگەکان
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- تەکنەلۆژیای بەرهەمهێنان
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- هەڵەنگاندنی دیزاین
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- توێژینەوە
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- ئیلهام
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- ماوەی پڕۆژە
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- ڕێڕەوی کارکردن
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- پەتێنتەکان
- Copyrights belong to Hong Kong Trade Development Council, 2019
- ئەندامانی تیم
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - کرێدیتی وێنەکان
- Hong Kong Trade Development Council
سپۆنسەرکراو
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