Cera Una Volta Etîketa Şerabê لەلایەن Giovanni Murgia

دیزاینی Cera Una Volta Etîketa Şerabê لەلایەن Giovanni Murgia خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZêrPakêtkirin· 2021

Cera Una Volta Etîketa Şerabê

لەلایەن Giovanni Murgia

کڕیار: Cantine Chessa

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #108149

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Cera Una Volta Etîketa Şerabê

Cera Una Volta (Carek Serdemek) ne tenê şerabek e, di heman demê de berbi paşerojê ve jî diherike. Ew ji xewna afirandina zêrek piçûk a enolojîk bi xezînekirina hînkirinên bav û kalan û teknîkên şerabê yên berê çêbû. Fikra konsepta afirîner a şerabê, di sadebûna hîperbola çîrokê de ku bi wêneya li ser etîketê baş tê temsîl kirin, çîroka jidayikbûna vê şerabê û ya ku ew hilberandiye vedibêje. Şêweya hatî hilbijartin bi qestî çîrokî ye, da ku têkiliyek efsûnî bide şerabek ku ji şêwaza klasîk a Vermentino pir cûda dibe.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Cera Una Volta Etîketa Şerabê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Cera Una Volta Etîketa Şerabê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Cera Una Volta Etîketa Şerabê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
قەبارە و پاکێج: Label: 13,5x8,8 cm
Box: 32x27x10 cm
تاگەکان: wine, packaging, illustration, label design
تەکنەلۆژیای بەرهەمهێنان: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
هەڵەنگاندنی دیزاین: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
توێژینەوە: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
ئیلهام: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
ماوەی پڕۆژە: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
ڕێڕەوی کارکردن: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
ئەندامانی تیم: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
کرێدیتی وێنەکان: 3D Render: Bruno Haver
Photography: Giovanni Murgia