Beer Culture 2020 Rapora Lêkolîna Bazarê لەلایەن Gabriela Maria Straka

دیزاینی Beer Culture 2020 Rapora Lêkolîna Bazarê لەلایەن Gabriela Maria Straka خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

TuncReklam· 2021

Beer Culture 2020 Rapora Lêkolîna Bazarê

لەلایەن Gabriela Maria Straka

کڕیار: Brau Union Österreich AG

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Reklam

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Beer Culture 2020 Rapora Lêkolîna Bazarê

Çanda Bîrayê 2020 raporek çapkirî ye li ser çanda bîrayê li Awistiryayê. Rapor encamên anketeke temsîlkar a bakî nifûsa Awistiryayê ya 18 salî û ji wê mezintir pêşkêş dike, ku ji hêla enstîtuyeke lêkolîna bazarê ya serbixwe ve bi hevpeyivînên online û telefonê hatiye kirin. Mijar berfirehiya cûrbecûrên taybet ên bîrayê, adetên vexwarinê, hilberîna bîrayê ya domdar, dilsoziya marqeyê û berhemên bêalkol vedigirin. Grafîk û sembolên hêsan hejmaran bi awayekî hêsan û fêmbar pêşkêş dikin. Rapor ji 64 rûpelên naverokê û çar rûpelên bergê pêk tê.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Beer Culture 2020 Rapora Lêkolîna Bazarê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Beer Culture 2020 Rapora Lêkolîna Bazarê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Beer Culture 2020 Rapora Lêkolîna Bazarê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
قەبارە و پاکێج: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
تاگەکان: beer culture report, beer culture, beer, market research, Austria
تەکنەلۆژیای بەرهەمهێنان: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
هەڵەنگاندنی دیزاین: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
توێژینەوە: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
ئیلهام: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
ماوەی پڕۆژە: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
ڕێڕەوی کارکردن: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
پەتێنتەکان: Copyrights belong to Brau Union Österreich AG, 2020
ئەندامانی تیم: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
کرێدیتی وێنەکان: Brau Union Österreich AG