Support Small Business Poster لەلایەن Min Huei Lu

دیزاینی Support Small Business Poster لەلایەن Min Huei Lu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2021

Support Small Business Poster

لەلایەن Min Huei Lu

کڕیار: Gong cha

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

21,852

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #120557

ئێستا بیدۆزەرەوە سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Support Small Business Poster

Ev dîtbarî hewl dide ku piştgirî bide xwaringehên herêmî yên di civakê de, serpêhatiyek ku gelek kesan di dema karantînayê de winda kir. Armanca sêwiraner ew e ku dema ku meriv xwarinek derxistinê ferman dike û nîşan dide ku ezmûnek xwarinê ya xweş çawa xuya dike, xwesteka mirovan a ji bo hevberkirina çay û xwarinê provoke bike. Armanc ev e ku meriv marqeyê bêhempa, afirîner û qalîteya bilindtir bike ku giyan û mîsyona marqeyê di sûka vexwarinên premium de temsîl dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Support Small Business Poster xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Support Small Business Poster tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Support Small Business Poster pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
قەبارە و پاکێج: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
تاگەکان: Visual design, illustration, food, drinks, boba tea
تەکنەلۆژیای بەرهەمهێنان: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
هەڵەنگاندنی دیزاین: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
توێژینەوە: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
ئیلهام: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
ماوەی پڕۆژە: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
ڕێڕەوی کارکردن: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
کرێدیتی وێنەکان: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.