The Treasure of Zbojniks Etîketa Şûşeyê لەلایەن Sasha Sharavarau

دیزاینی The Treasure of Zbojniks Etîketa Şûşeyê لەلایەن Sasha Sharavarau خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZêrPakêtkirin· 2022

The Treasure of Zbojniks Etîketa Şûşeyê

لەلایەن Sasha Sharavarau

کڕیار: St. Nicolaus (client company); Zbojnicka (brand)

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Pakêtkirin

49,537

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #127368

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی The Treasure of Zbojniks Etîketa Şûşeyê

Gencîneya Zbojnikan dîzaynek etîketê ye bo araqên fêkî yên Zbojnicka. Zbojnicka bi zimanê slovakî tê wateya ya ku aîdî Zbojnikekî ye. Zbojnik nijdevan bûn ku beşdarî serhildanên li dijî koletiya erdê bûn, û gel bawer dikir ku wan gencîne di çiyayên Slovakyayê de veşartine. Etîket araqan wek gencîneya Zbojnikan pêşkêş dike. Çiyayê Velky Rozsutec li jorê tê nîşandan, û neqşên slovakî yên ji herêmên cuda dîzaynê çarçove dikin. Wêneyên bi şêwaza neqişandinê bi du rengan li ser kaxeza krêmî ya mat a bi tevneke nerm hatine çapkirin. Navê berhemê bi qabartmeya zêrîn hatiye sepandin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

The Treasure of Zbojniks Etîketa Şûşeyê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku The Treasure of Zbojniks Etîketa Şûşeyê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. The Treasure of Zbojniks Etîketa Şûşeyê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
قەبارە و پاکێج: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
تاگەکان: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
تەکنەلۆژیای بەرهەمهێنان: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
هەڵەنگاندنی دیزاین: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
ئیلهام: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
ماوەی پڕۆژە: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
ڕێڕەوی کارکردن: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
ئەندامانی تیم: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
کرێدیتی وێنەکان: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)