Wu Sian Çayxaneya Bazirganî لەلایەن Gong Cha California and Vinci Solution

دیزاینی Wu Sian Çayxaneya Bazirganî لەلایەن Gong Cha California and Vinci Solution خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.

HesinHundurîn· 2022

Wu Sian Çayxaneya Bazirganî

لەلایەن Gong Cha California and Vinci Solution

کڕیار: Gong cha CA Franchise

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Hundurîn

15,159

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #137016

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Wu Sian Çayxaneya Bazirganî

Projeya sêwiranê ya Gong cha, bi navê Wu Sian, bi çînî bêsînor tê wergerandin û bi hewesa xwe ya ji bo berfirehbûna gerdûnî tê dîtin. Bersivên pêşîn ên sêwirana çayxanê cîhek rehet û hemdem radigihîne ku her kes ji her beşên jiyanê xweş bike û kêfê bike. Bikaranîna dara xwezayî, kevirê mermer, devokên metal, û rengên marqeyê li seranserê hundurê çayxanê nirxên bingehîn ên pargîdaniyê diyar dike: Çay, Rêheval, Huner, Tam, û Moment. Materyalên organîk ên ku ji bo afirandina germahiyê û teşwîqkirina kêfa çaya xwe û hawîrdora derdorê têne bikar anîn.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Wu Sian Çayxaneya Bazirganî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Wu Sian Çayxaneya Bazirganî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Wu Sian Çayxaneya Bazirganî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
قەبارە و پاکێج: The project covers a total of 1,197 square footage.
تاگەکان: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
تەکنەلۆژیای بەرهەمهێنان: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
هەڵەنگاندنی دیزاین: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
توێژینەوە: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
ئیلهام: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
ماوەی پڕۆژە: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
ڕێڕەوی کارکردن: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
ئەندامانی تیم: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
کرێدیتی وێنەکان: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global