SberPay Primary Function: بەرنامەی پارەدان لەلایەن Sber

دیزاینی SberPay Primary Function: بەرنامەی پارەدان لەلایەن Sber خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Teknolojiyên Mobîl, Serlêdan û Nermalavê.

ZîvMobîl· 2022

SberPay Primary Function: بەرنامەی پارەدان

لەلایەن Sber

کڕیار: Sber

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Mobîl

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #137184

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی SberPay Primary Function: بەرنامەی پارەدان

Book Text: SberPay بەرنامەیەکی پارەدانە بۆ کڕینەکانی سەرهێڵ و ناو بەرنامە. پارەدانەکان لە ڕێگەی بەرنامەی SberBank Online تەواو دەکرێن، بۆیە زانیاری کارتەکە بۆ فرۆشگاکان یان هاوبەشەکان ناگوازرێتەوە. باڵانسی کارتەکە دەتوانرێت پێش هەر پارەدانێک ببینرێت. پارەدانی یەک جارە، پارەدانی دووبارەبووەوە و بەشداریکردنەکان پشتگیری دەکرێن، و ژمارەیەکی بێسنووری کارت دەتوانرێت بەستراوبن بۆ بەکارهێنانی داهاتوو. زمانی بینراو سادەیە و پشت بە تایپۆگرافی، دوگمەیەک و گرادیێنتێک دەبەستێت. ئامانج ئەوە بوو کە پێویستی بە نووسینی وردەکاری کارت لاببرێت و پارەدان خێرا و پارێزراو بکرێت.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

SberPay Primary Function: بەرنامەی پارەدان xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku SberPay Primary Function: بەرنامەی پارەدان karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. SberPay Primary Function: بەرنامەی پارەدان afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
قەبارە و پاکێج: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
تاگەکان: innovation, payments, pay, acquiring, internetacquiring
تەکنەلۆژیای بەرهەمهێنان: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
هەڵەنگاندنی دیزاین: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
توێژینەوە: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
ئیلهام: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
ماوەی پڕۆژە: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
ڕێڕەوی کارکردن: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
پەتێنتەکان: Sberbank
ئەندامانی تیم: Daria Prokuda
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