Amplifying Identity Primary Function: دیزاینی ناوەوەی ئۆفیس لەلایەن DB and B Pte Ltd

دیزاینی Amplifying Identity Primary Function: دیزاینی ناوەوەی ئۆفیس لەلایەن DB and B Pte Ltd خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.

ZîvHundurîn· 2022

Amplifying Identity Primary Function: دیزاینی ناوەوەی ئۆفیس

لەلایەن DB and B Pte Ltd

کڕیار: DB&B Pte Ltd

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Hundurîn

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Amplifying Identity Primary Function: دیزاینی ناوەوەی ئۆفیس

Book Text: بەرزکردنەوەی ناسنامە دیزاینێکی ناوەوەی ئۆفیسە کە لە گۆڕەپانی ئاسیا لە سینگاپور دەکەوێت. شوێنی کارەکە سێ نهۆم دەگرێتەوە و کۆی ڕووبەرەکەی ٩٣٠٠ مەتری چوارگۆشەیە. پەنجا خاڵی هاوکاری و پێنج ژووری کۆبوونەوەی گەورە بەسەر نهۆمەکاندا دابەشکراون بۆ پشتگیریکردنی کارکردنی نەرم و تێکەڵ. گرافیکی ژینگەیی تایبەت لە کۆریدۆر و شوێنەکانی دیوار بەکاردەهێنرێن بۆ نیشاندانی کولتووری کۆمپانیا، بنەماکانی سەرکردایەتی و مێژوو. فەرشەکان لە کەرەستەی بەردەوام دروستکراون، بۆیەی کەم لە پێکهاتە ئۆرگانیکە بەفڕەکان و ڕووناکی زۆنبەندیکراو بەکاردەهێنرێن بۆ سنووردارکردنی کاریگەری ژینگەیی.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Amplifying Identity Primary Function: دیزاینی ناوەوەی ئۆفیس xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Amplifying Identity Primary Function: دیزاینی ناوەوەی ئۆفیس karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Amplifying Identity Primary Function: دیزاینی ناوەوەی ئۆفیس afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
قەبارە و پاکێج: This project spans across 3 levels, with a total area of 9,300 square meters in size.
تاگەکان: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
تەکنەلۆژیای بەرهەمهێنان: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
هەڵەنگاندنی دیزاین: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
توێژینەوە: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
ئیلهام: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
ماوەی پڕۆژە: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
ئەندامانی تیم: Ricardo Celis
Victor Wong
کرێدیتی وێنەکان: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/