دیزاینی Avant Modern Cuisine هەویەتی براند لەلایەن Jiawei Wu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2022
Avant Modern Cuisine هەویەتی براند
لەلایەن Jiawei Wu
کڕیار: Jiawei Wu Design
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #137847دیزاینەکە
دەربارەی Avant Modern Cuisine هەویەتی براند
ئاڤانت چێشتخانەیەکی خواردنی فاخرە کە لە چین جێگیرە. چەمکی براندەکە سوود لە ئەزموونی دەرەوەی وڵاتی خاوەنەکانی وەردەگرێت بۆ پێشکەشکردنی یادەوەرییەکی ناوازە بە میواندارەکان وەک ئەوەی گەشتێکیان کردبێت. دەست پێدەکات بە مینیوێک کە بە شێوەی پاسپۆرت دیزاین کراوە. دوای هەر ژەمێک، میواندارەکان تکتێکی تایبەتمەند وەردەگرن کە بەپێی ئیلهامێکی دیاریکراو لە پشت هەر خواردنێک و یادەوەرییەکان لە شارەکان دیزاین کراوە. ئەم ئەزموونە خواردنە زۆر بەناوبانگ بوو کاتێک گەشتکردن بەهۆی پەتای کۆڤیدەوە ڕاگیرا.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Avant Modern Cuisine هەویەتی براند xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Avant Modern Cuisine هەویەتی براند tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Avant Modern Cuisine هەویەتی براند pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
- قەبارە و پاکێج
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
- تاگەکان
- Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
- تەکنەلۆژیای بەرهەمهێنان
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- هەڵەنگاندنی دیزاین
- A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
- توێژینەوە
- The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
- ئیلهام
- The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
- ماوەی پڕۆژە
- The project started in July 2020 in China and finished in March 2021.
- ڕێڕەوی کارکردن
- Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
- پەتێنتەکان
- Copyright belong to Jiawei Wu,2022
- ئەندامانی تیم
- Jiawei Wu
- کرێدیتی وێنەکان
- Jiawei Wu_Designer
Guanzhong Qiu_Photographer
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
