دیزاینی BTY Brand Identity Kirasê Logo û Sepanan لەلایەن Etude Digital خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2022

BTY Brand Identity Kirasê Logo û Sepanan

لەلایەن Etude Digital

کڕیار: BTY Group

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #138763

ئێستا بیدۆزەرەوە سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی BTY Brand Identity Kirasê Logo û Sepanan

Nasnameya Brendê BTY bernameyeke logo û sepanan e ku ji bo BTY Group hatiye çêkirin. Nîşana logo şiroveyeke analîtîk û matematîkî ye ya wê kêliyê ku baskê gennaker tê vekirin. Sêwirandin di heman demê de behsa wê guherîna mezin dike ku baskê gennaker anî pêşbaziyên keştiyên bayî. Nîşan pêşerojekê temsîl dike ku tê de mirov rêberiya teknolojiyê dikin. Berî ku formeke dawî bi rengê dîjîtal bê sazkirin, zêdetirî 300 xêzkêşên bi pênûsê hatin çêkirin heta ku geometriya xwestî hat bidestxistin. Reş rengê sereke ye, bi rengên geş ve tê piştgirîkirin. Forma reş û spî dihêle ku çapkirina li ser gelek materyalan bi hêsanî pêk were.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

BTY Brand Identity Kirasê Logo û Sepanan xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku BTY Brand Identity Kirasê Logo û Sepanan tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. BTY Brand Identity Kirasê Logo û Sepanan pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
قەبارە و پاکێج: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
تاگەکان: logo, brand identity, logomark, symbol, graphics, layout
تەکنەلۆژیای بەرهەمهێنان: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
هەڵەنگاندنی دیزاین: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
توێژینەوە: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
ئیلهام: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
ماوەی پڕۆژە: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
ڕێڕەوی کارکردن: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
ئەندامانی تیم: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer