دیزاینی Spot On Sazkirina Ronahiya Înteraktîf Celebek Sazkirinê لەلایەن Responsive Spaces and Michael Holzer خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Sazkirinê.
ZêrSazkirin· 2023
Spot On Sazkirina Ronahiya Înteraktîf Celebek Sazkirinê
لەلایەن Responsive Spaces and Michael Holzer
کڕیار: Creative Region / City of Linz
خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Sazkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #144465دیزاینەکە
دەربارەی Spot On Sazkirina Ronahiya Înteraktîf Celebek Sazkirinê
Pencereyên dikanan ên vala bêzar in. Bi taybetî ji ber pandemiya Covid-19 pencereyên vala yên dikanan ji bo bajarê Lînzê bûne mijarek hîn bileztir. Lê bi taybetî, li cîhên mezin ên li seranserê bajêr ew, ew mekan di heman demê de qadên pêşkêşkirinê yên neyên bikar anîn in ku dikarin di vê navberê de baş werin bikar anîn. Ji ber vê yekê ev sazkirina pencereya dikanê ya bêhempa û têgeha "Spot On" li pişt wê hatin pêşxistin. Sazkirinên ronahiyê yên înteraktîf pencereyên vala vediguherînin perçeyên hunerî yên balkêş û awarte, di heman demê de ji karsaziyên herêmî qonaxek demkî ya hêja pêşkêşî dikin. Em. Evîn. Linz.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zêrîn
Spot On Sazkirina Ronahiya Înteraktîf Celebek Sazkirinê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Spot On Sazkirina Ronahiya Înteraktîf Celebek Sazkirinê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Spot On Sazkirina Ronahiya Înteraktîf Celebek Sazkirinê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- قەبارە و پاکێج
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- تاگەکان
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- تەکنەلۆژیای بەرهەمهێنان
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - هەڵەنگاندنی دیزاین
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- توێژینەوە
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- ئیلهام
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - ماوەی پڕۆژە
- Since August 2021 in Linz
- ڕێڕەوی کارکردن
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- ئەندامانی تیم
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - کرێدیتی وێنەکان
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
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