Tsingtao 9 Degrees Ambalaja Bîrayê لەلایەن Jin Zhang

دیزاینی Tsingtao 9 Degrees Ambalaja Bîrayê لەلایەن Jin Zhang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2023

Tsingtao 9 Degrees Ambalaja Bîrayê

لەلایەن Jin Zhang

کڕیار: Tsingtao Beer

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #144952

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Tsingtao 9 Degrees Ambalaja Bîrayê

Bîra Tsingtao li Çînê yek ji navdartirîn markayên bîrayê ye. Li ser bingeha ronîkirina marqeyê, aliyek marqe hewce dike ku taybetmendiyên herêmî yên her parêzgehê nîşan bide. Sêwiraner herî nûnerê Hubei "Yellow Crane Tower" ku taybetmendiyên herêmî nîşan bide. Digel vê yekê, Xiangyun, Crane, û stûna "Phoenix Feather"; (Hubei ji Phoenix pir hez dike) tevahiya wêneyê nermtir bike; Di heman demê de, "9 dereceya", xala herî mezin a firotanê ya hilberê, ronî bikin ku bi bandor firotanê pêşve bibin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Tsingtao 9 Degrees Ambalaja Bîrayê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Tsingtao 9 Degrees Ambalaja Bîrayê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Tsingtao 9 Degrees Ambalaja Bîrayê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
قەبارە و پاکێج: Width 65mm x Depth 65mm x Height 265mm
تاگەکان: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
تەکنەلۆژیای بەرهەمهێنان: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
هەڵەنگاندنی دیزاین: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
توێژینەوە: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
ئیلهام: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
ماوەی پڕۆژە: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
ڕێڕەوی کارکردن: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
پەتێنتەکان: Intellectual property/patents/copyrights owned by Tsingtao Brewery