Jinlongquan Beer Qutiya Diyariyê لەلایەن Jin Zhang

دیزاینی Jinlongquan Beer Qutiya Diyariyê لەلایەن Jin Zhang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2023

Jinlongquan Beer Qutiya Diyariyê

لەلایەن Jin Zhang

کڕیار: InBev jinlongquan beer (Hubei) Co., Ltd

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #144964

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Jinlongquan Beer Qutiya Diyariyê

Ev qutiya diyariyê di salên 1980-an de tomarkera herî populer wekî prototîpa afirandinê bikar tîne, ku dê gelek kesan, tevî ciwanan, bîranînên wan bîne bîra xwe û bigihîje têkiliyek hestyarî ya baş. Sêwiran ji bo sêwiranê qutiyek kartonê xêzkirî bikar anî, ku pratîk, hawîrdorparêz e û lêçûn digire. Di heman demê de, wî bi jêhatî sê kunên dor li eniya qutiya diyariyê vekir, ku dikare bi hestyarî cûreyên cûda yên hilberên bîrayê di hundurê de bibîne, bigihîje sêwiranek sê-qat a hest, parastina jîngehê û fonksiyonê.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Jinlongquan Beer Qutiya Diyariyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Jinlongquan Beer Qutiya Diyariyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Jinlongquan Beer Qutiya Diyariyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
قەبارە و پاکێج: Width 370mm x Depth 70mm x Height 310mm
تاگەکان: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
تەکنەلۆژیای بەرهەمهێنان: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
هەڵەنگاندنی دیزاین: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
توێژینەوە: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
ئیلهام: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
ماوەی پڕۆژە: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
ڕێڕەوی کارکردن: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
پەتێنتەکان: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer