دیزاینی Changbai Snow پاکەتکردنی بوتڵی ئاو لەلایەن 37Design خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
ZîvPakêtkirin· 2023
Changbai Snow پاکەتکردنی بوتڵی ئاو
لەلایەن 37Design
کڕیار: Nongfu Spring
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #149297دیزاینەکە
دەربارەی Changbai Snow پاکەتکردنی بوتڵی ئاو
Changbai Snow دیزاینێکی پاکەتکردنە بۆ ئاوی کانی سروشتی بوتڵکراو کە لە دارستانەکانی چیای چانگبای لە باکووری ڕۆژهەڵاتی چین سەرچاوە دەگرێت. لەیبڵەکە لەسەر هەردوو لای بوتڵەکە چاپکراوە. لای پێشەوە وێنەیەکی بۆشکراوی ئاژەڵە پارێزراوەکانی ناوچەی سەرچاوەی ئاوەکە هەڵدەگرێت، و لای دواوەش وێنەیەکی دیمەنی چیا بەفراوییەکە هەڵدەگرێت. ئاوی ناو بوتڵەکە وەک هاوێنەیەک کار دەکات و وێنەی دواوە گەورە دەکات. سووڕاندنەوەی بوتڵەکە کاریگەرییەکی پارالاکس دروست دەکات کە وا دەردەکەوێت دیمەنەکە بجوڵێت. سەرەوەی بوتڵەکە بە شێوەی چیا بڕاوە لەگەڵ نەخشەکانی کریستاڵی سەهۆڵ.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Changbai Snow پاکەتکردنی بوتڵی ئاو xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Changbai Snow پاکەتکردنی بوتڵی ئاو karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Changbai Snow پاکەتکردنی بوتڵی ئاو afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Nongfu Spring Changbai Mountain White Snow Natural Spring Water.
Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.
A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.
We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.
Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection. - قەبارە و پاکێج
- Width 60mm x Depth 220mm x Height 220mm
- تاگەکان
- Packaging Design,Beverages,Label design
- تەکنەلۆژیای بەرهەمهێنان
- "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."
The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.
"Under existing production conditions, produce the results that best fit the design."
The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability. - ئیلهام
- We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.
We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.
The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting. - ماوەی پڕۆژە
- Nongfu Spring 2021 April launched a new product Changbai Snow
- ڕێڕەوی کارکردن
- The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
- ئەندامانی تیم
- Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao
سپۆنسەرکراو
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بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
