Odea Serlêdana Darayî لەلایەن Odeabank A.S

دیزاینی Odea Serlêdana Darayî لەلایەن Odeabank A.S خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Teknolojiyên Mobîl, Serlêdan û Nermalavê.

TuncMobîl· 2023

Odea Serlêdana Darayî

لەلایەن Odeabank A.S

کڕیار: Odea Bank A.S

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Mobîl

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خەڵاتگری پشتڕاستکراو

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Odea Serlêdana Darayî

Odea serîlêdanek super e ku dê ji bo xerîdarên Odeabank wekî amûrek darayî ya berfireh bixebite. Ew di bazara Tirkiyê de çareseriyek veberhênanê ya tevahî ye. Vîzyona şirketê ew e ku bibe "phygital" banka Tirkiyê. Sêwirana Odea rê dide xerîdar ku hemî hilber û hevsengiyên darayî bi çavek bibînin, hestek zelaliyê û gihîştina hêsan a agahdariya pêwîst dide bikarhêner. Odea ji bo hilberên darayî yên ku piştgirî didin mezinbûna karsaziyê û pejirandina kanala dîjîtal rêgezek xwerû pêşkêşî dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Odea Serlêdana Darayî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Odea Serlêdana Darayî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Odea Serlêdana Darayî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
قەبارە و پاکێج: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
تاگەکان: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
تەکنەلۆژیای بەرهەمهێنان: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
هەڵەنگاندنی دیزاین: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
توێژینەوە: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
ئیلهام: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
ماوەی پڕۆژە: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
ڕێڕەوی کارکردن: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
پەتێنتەکان: Copyrights belong to Odeabank A.S, 2023
ئەندامانی تیم: Odeabank CX Design Team
کرێدیتی وێنەکان: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023