Chilled Milk Karton لەلایەن Kazuo Fukushima and Haruka Takeuchi

دیزاینی Chilled Milk Karton لەلایەن Kazuo Fukushima and Haruka Takeuchi خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2023

Chilled Milk Karton

لەلایەن Kazuo Fukushima and Haruka Takeuchi

کڕیار: Meiji China Investment Co.,Ltd.

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

17,340

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #150429

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Chilled Milk Karton

Şîrê teze tamxweş tenê ji hêla çêlekên ku di hawîrdorek baş de hatine mezin kirin dikare were peyda kirin. Û çêlek azad in ku bigihîjin xwarinên tevlihev di nav xurekên baş hevseng de hene. Inspiration çêlekên bi kalîte yên vê hilberê ne. Qalîteya bilind di çapkirina rengê zêr de tête diyar kirin, û nîgarên bi destan hatine kişandin tama xwezayê îfade dikin. Ji bilî vê, giya di devê dewaran de jîngeha baş a çandiniyê îfade dike. Nîşana çêleka zêrîn sembola vê berhemê ye. Û ew ji bo bazara Çînê minasib e.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Chilled Milk Karton xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Chilled Milk Karton afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Chilled Milk Karton ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
قەبارە و پاکێج: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
تاگەکان: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
تەکنەلۆژیای بەرهەمهێنان: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
هەڵەنگاندنی دیزاین: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
توێژینەوە: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
ئیلهام: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
ماوەی پڕۆژە: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
ڕێڕەوی کارکردن: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
پەتێنتەکان: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
ئەندامانی تیم: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
کرێدیتی وێنەکان: Photographer: Zhu Jie