China In The Classics Fonksiyona Bingehîn: Sêwirana Grafîkî ya Reklamê لەلایەن Zhou Haiwen, Che Shilong and Guo Cheng

دیزاینی China In The Classics Fonksiyona Bingehîn: Sêwirana Grafîkî ya Reklamê لەلایەن Zhou Haiwen, Che Shilong and Guo Cheng خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2024

China In The Classics Fonksiyona Bingehîn: Sêwirana Grafîkî ya Reklamê

لەلایەن Zhou Haiwen, Che Shilong and Guo Cheng

کڕیار: China Global Television Network Co., Ltd.

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #159836

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی China In The Classics Fonksiyona Bingehîn: Sêwirana Grafîkî ya Reklamê

Nivîsa Pirtûkê: Çîn di Klasîkan de sêwiranek grafîkî ya reklamê ye ku ji bo bernameyek televîzyonê ya derbarê klasîkên çînî yên kevnar hatiye çêkirin. Pirtûk mijara sereke ya sêwiranê pêk tînin. Pirtûkên kevnar ên Rojhilat û Rojava, di nav de darikên bambûyê yên çînî, pirtûkên bi tevn ve girêdayî, pêlepelên çermê û pirtûkên bi bergê req, wek referans hatine bikaranîn. Ev form hatine hilweşandin û ji nû ve li gorî sembolên vîzuel ên sade hatine organîzekirin. Sernavên deh klasîkan bi xetnivîsa çînî ve hatine hev kirin. Qutiya diyariyê kaxeza taybet a tactîl bikar tîne. Ev sêwiran alîkariya mirovên ji zemîneyên çandî yên cuda dike ku pirtûk û çîrokên çînî fam bikin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

China In The Classics Fonksiyona Bingehîn: Sêwirana Grafîkî ya Reklamê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku China In The Classics Fonksiyona Bingehîn: Sêwirana Grafîkî ya Reklamê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. China In The Classics Fonksiyona Bingehîn: Sêwirana Grafîkî ya Reklamê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
قەبارە و پاکێج: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
تاگەکان: China, Classics, Heritage, Culture, Creativity
تەکنەلۆژیای بەرهەمهێنان: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
هەڵەنگاندنی دیزاین: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
توێژینەوە: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
ئیلهام: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
ماوەی پڕۆژە: The project started in 2022 in China, and is still promoted and distributed.
ڕێڕەوی کارکردن: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
ئەندامانی تیم: Zhou Haiwen, Che Shilong, Guo Cheng
کرێدیتی وێنەکان: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng