Viennart Academy براندینگ لەلایەن Yunzi Liu

دیزاینی Viennart Academy براندینگ لەلایەن Yunzi Liu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

TuncReklam· 2024

Viennart Academy براندینگ

لەلایەن Yunzi Liu

کڕیار: ViennART Academy

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Reklam

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #160261

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Viennart Academy براندینگ

ئەکادیمیای ڤیێنارت، وەک دامەزراوەیەکی هونەری سەرهەڵدەر لە ڤیێنا، ئەمریکا، تێکەڵاوێکی هاوئاهەنگی نێوان نەریتە کۆنەکان و ڕێبازە پێشکەوتووەکان لە دیزاینی هەویەتە بینراوەکەیدا دەردەخات. لۆگۆی نیشانەییەکەی کە بە وردی دروستکراوە بۆ پیشاندانی پیتە سەرەتاییەکانی VAA، وەک مێتافۆرێک بۆ ڕەنگدانەوەیەکی قووڵی خودی هونەر خزمەت دەکات.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Viennart Academy براندینگ xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Viennart Academy براندینگ tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Viennart Academy براندینگ pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: ViennART Academy is an emerging art high school located in Vienna, US. The visual identity design for ViennART Academy is a fusion of tradition and innovation. The logo is a reflective interpretation of VAA, symbolizing that art is a reflection of life. Solid and outlined shapes represent light and shadow in studio art. Parallelogram repetition underscores dynamism, echoing the academy's ethos of creativity and growth.
قەبارە و پاکێج: The primary logo must be displayed with a minimum width of 1 inch in all designs. For smaller applications, secondary logos and logo symbols will be utilized. A padding, as indicated in optional image #1, must surround the logo. The booklet dimensions adhere to A4 standards.
تاگەکان: visual identity, logo design, booklet design, website design, marketing materials, graphic design, visual communication, branding
تەکنەلۆژیای بەرهەمهێنان: The design journey commenced with 20 hand-drawn sketches, iteratively refined through stakeholder collaboration to 8 potential logos. These were meticulously digitized using Adobe Illustrator, culminating in the final selection. Mockups were crafted in Photoshop, while Wix facilitated website realization, and InDesign was employed for booklet design. The process integrated traditional sketching with digital tools, ensuring meticulous attention to detail and stakeholder satisfaction.
هەڵەنگاندنی دیزاین: The project encountered hurdles starting with naming due to trademark application rejections. Logo development posed another challenge - deciding between full name or initials. We chose simplicity with VAA to differentiate from VA. Design-wise, the sharp corners of parallelograms seemed aggressive, so I adjusted angles in the booklet design for brand recognition and softer visual appeal. External factors like trademark laws and internal considerations like brand differentiation influenced decisions, shaping the project's trajectory.
توێژینەوە: In response to stakeholder input, we opted for a geometric logo to ensure clarity. Insights emphasized the need for concise website information. The signature parallelogram strengthens our visual identity in the booklet and other visual designs, enhancing brand recognition.
ئیلهام: The project draws inspiration from the symmetry of V and A, embodying art as life's reflection. The play of light and shadow, pivotal in all art forms, informs the design ethos. Motivated by art's depth and resonance, the logo captures the essence of ViennART Academy's vision, a harmonious blend of tradition and innovation.
ماوەی پڕۆژە: This project started in August 2023 and finished in February 2024. The website was published in September 2023. Print outs are currently under printing. This school location is in Vienna, Virginia, United States.
ڕێڕەوی کارکردن: ViennART Academy's visual identity features geometric shapes representing "VAA" for Vienna Art and Academy. The simplicity aids understanding and promotion. The repetitive parallelogram reinforces the logo's impact, ensuring it's memorable and recognizable. This design resonates with our core values and facilitates effective communication.
کرێدیتی وێنەکان: The images licenses are updated as a pdf document.