دیزاینی Reserva Das Parkias ناسنامەی براند لەلایەن Tiago De Albuquerque Sales E Kiemle خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2024
Reserva Das Parkias ناسنامەی براند
لەلایەن Tiago De Albuquerque Sales E Kiemle
کڕیار: Tiago de Albuquerque Sales e Kiemle - Tiago Versalles
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #161512دیزاینەکە
دەربارەی Reserva Das Parkias ناسنامەی براند
پارکیاس ڕیزێرڤ پرۆژەیەکی ژینگەیی گرنگە کە خاک سەرلەنوێ بونیاد دەکاتەوە، ناوچە خراپبووەکان بە درەختی ڕەسەن دارستان دەکاتەوە و جۆراوجۆری زیندەوەری دەپارێزێت. لەسەر بنەمای لێکۆڵینەوە نیشانەناسییەکان، لۆگۆکەی دیزاین کراوە بۆ نوێنەرایەتیکردنی پارکیا پێندولا، درەختێکی نیشانەیی تا بەرزی ٤٠ مەتر کە بایۆدیزاینێکی بێوێنەی هەیە بەهۆی گۆڵەگەپکە گوڵاوییە سوورەکانی کە لە پاندۆڵەکانەوە شۆڕ دەبنەوە. بە تێکەڵکردنی ئەم سەرچاوانە لەگەڵ جوانکاریی نیگارکێشی لەش و تاجی پەڕی گەلانی ڕەسەنی دارستانەکانی بەڕازیل، نوێنەرایەتییەکی نوێ لە پارکیا لەدایک بوو: درەختی تاجدار، شاهانەیی دارستانی ئاتلانتیک
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Reserva Das Parkias ناسنامەی براند xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Reserva Das Parkias ناسنامەی براند tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Reserva Das Parkias ناسنامەی براند pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
- قەبارە و پاکێج
- Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
- تاگەکان
- sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design
- تەکنەلۆژیای بەرهەمهێنان
- Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
- هەڵەنگاندنی دیزاین
- Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
- توێژینەوە
- In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
- ئیلهام
- Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
- ماوەی پڕۆژە
- The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
- ڕێڕەوی کارکردن
- Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
- پەتێنتەکان
- Copyright belongs to Tiago de Albuquerque Sales and Kiemle, 2024
- ئەندامانی تیم
- Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
- کرێدیتی وێنەکان
- Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
