TopolinoWorld Kampanyay Derxistinî Berhem لەلایەن Digital Panorama

دیزاینی TopolinoWorld Kampanyay Derxistinî Berhem لەلایەن Digital Panorama خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

ZêrReklam· 2025

TopolinoWorld Kampanyay Derxistinî Berhem

لەلایەن Digital Panorama

کڕیار: FIAT Turkiye

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Reklam

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی TopolinoWorld Kampanyay Derxistinî Berhem

TopolinoWorld kampanyayekî bînraweyî dروستکراو بە کۆمپیوتەرە کە بۆ دەرخستنی Fiat Topolino دروستکراوە. ئەم کامپانیایە زنجیرەیەک دیمەنی وردیلەی جوڵاو پێشکەش دەکات، و هەر دیمەنێک تیشک دەخاتە سەر تایبەتمەندییەکی ئۆتۆمبێلەکە، وەک شارژکردنەوە، چالاکی، قەبارەی بچووک و ڕوانگەیەکی دۆستانە بۆ ژینگە. دیمەنە وردیلەکان وەک ژینگەی هاوشێوەی یاری داڕێژراون، بۆیە تایبەتمەندییەکان بە شێوەیەکی یاریانە و ئاسان بۆ تێگەیشتن دەمێننەوە. بەرهەمهێنانەکە مۆدێلسازی پرۆسیجەری، ڕێندەرکردنی کاتی ڕاستەقینە، ray tracing و سیمولەیشنێکی پێوانەی 1:10 بە وردبینیی 4K بەکارهێنا.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

TopolinoWorld Kampanyay Derxistinî Berhem xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku TopolinoWorld Kampanyay Derxistinî Berhem vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. TopolinoWorld Kampanyay Derxistinî Berhem daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
قەبارە و پاکێج: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance.
تاگەکان: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing
تەکنەلۆژیای بەرهەمهێنان: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience.
هەڵەنگاندنی دیزاین: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative.
توێژینەوە: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces.
ئیلهام: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable.
ماوەی پڕۆژە: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner.
ڕێڕەوی کارکردن: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness" come to life in miniature, animated scenes. Each scene is designed like a toy-like world, making the product feel fun, accessible, and dynamic. By blending seamless animations and rich visuals, we create an engaging experience that makes Fiat Topolino’s advantages easy to understand, memorable, and shareable on digital platforms.
ئەندامانی تیم: Creative Director Erkan Kaya
Creative Director İlker Daglı
Account Supervisor Merve Yazıcı
CGI Artist Umut Ucar
CGI Artist Enes Yurdakul