Rebrand Next Primary Function: بڕاندینگ لەلایەن Eluan Araujo

دیزاینی Rebrand Next Primary Function: بڕاندینگ لەلایەن Eluan Araujo خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2026

Rebrand Next Primary Function: بڕاندینگ

لەلایەن Eluan Araujo

کڕیار: Ash Studio

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Rebrand Next Primary Function: بڕاندینگ

Book Text: ئەم پڕۆژەیە سیستەمێکی ناسنامەی بینراو پێشکەش دەکات کە بۆ نواندنی پێکەوەژیان و بەردەوامی لەنێوان نەوە جیاوازەکاندا لە چوارچێوەیەکی دامەزراوەیی هاوبەشدا دیزاین کراوە. پێشنیارەکە پشت بە پێکهاتەیەکی جیۆمەتری ڕوون و مۆدیوڵی دەبەستێت کە جێبەجێکردنی نەرم و نیانی مسۆگەر دەکات لەگەڵ پاراستنی هاوسەنگی بینراودا. هێماکە سادەیی فۆرمی لەگەڵ قووڵایی نمادیندا تێکەڵ دەکات، کە ڕێگە بە گونجاندن دەدات بەسەر چەندین فۆرمات و بینەردا. ئەنجامەکە ناسنامەیەکی بەردەوام و کارایە کە دەگونجێت لەگەڵ ئەو ژینگانەی کە پێویستیان بە هاوسەنگییە لەنێوان دەربڕینی هاوچەرخ و نەریتدا.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Rebrand Next Primary Function: بڕاندینگ xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Rebrand Next Primary Function: بڕاندینگ tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Rebrand Next Primary Function: بڕاندینگ pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
قەبارە و پاکێج: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
تاگەکان: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
تەکنەلۆژیای بەرهەمهێنان: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
هەڵەنگاندنی دیزاین: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
توێژینەوە: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
ئیلهام: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
ماوەی پڕۆژە: The project was developed between March and April 2024 in Curitiba, Brazil.
ڕێڕەوی کارکردن: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.