HarvardXR 2024 ناسنامەی بینراوی لەلایەن Yutong Wang

دیزاینی HarvardXR 2024 ناسنامەی بینراوی لەلایەن Yutong Wang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2025

HarvardXR 2024 ناسنامەی بینراوی

لەلایەن Yutong Wang

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #167298

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی HarvardXR 2024 ناسنامەی بینراوی

Extended Intelligence دیزاینی جێنەراتیڤ بەکاردێنێت بۆ دروستکردنی ناسنامەیەکی بینراویی داینامیک کە ڕەنگدانەوەی AI و XR دەکات. لەڕێگەی بەرهەمهێنانی پرۆسێجەری لە C4D، ماتریسە پیکسەڵییە هەڕەمەکیکراوەکان AI و XR یەکدەخەن و بابەتەکانی کۆنفرانسەکە پتەودەکەن. ئەم سیستەمە گۆڕە و لەگەڵ شاشە دیجیتاڵەکان، تابلۆکان و مادەی چاپکراو دەگونجێت. پاڵێتێکی ڕەنگی ڕێکخراو ناسنامەکانی بەشداربووان جیا دەکاتەوە و ڕوونی دڵنیا دەکات. بە بەکارهێنانی تەکنیکەکانی جێنەراتیڤ، ناسنامەکە نوێگەری و دیزاینی سەرنجڕاکێش بۆ داهاتوو دەردەخات.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

HarvardXR 2024 ناسنامەی بینراوی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku HarvardXR 2024 ناسنامەی بینراوی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. HarvardXR 2024 ناسنامەی بینراوی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
قەبارە و پاکێج: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
تاگەکان: brand identity, branding, visual identity, experience design, conference
تەکنەلۆژیای بەرهەمهێنان: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
هەڵەنگاندنی دیزاین: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
توێژینەوە: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
ئیلهام: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
ماوەی پڕۆژە: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
ڕێڕەوی کارکردن: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.