Grovehood Collective براندینگ لەلایەن Cansu Dagbagli Ferreira

دیزاینی Grovehood Collective براندینگ لەلایەن Cansu Dagbagli Ferreira خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2025

Grovehood Collective براندینگ

لەلایەن Cansu Dagbagli Ferreira

کڕیار: Cansu Dagbagli Ferreira

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Grovehood Collective براندینگ

کۆڵێکتیڤی Grovehood هاوکاری لەگەڵ کێڵگە بچووکە دۆستی ژینگە دەکات بۆ دروستکردنی براندێکی ڕوون لە ڕۆنی زەیتوونی نایابی پاک لە هۆڵەندا. ناسنامە بینراوەکە هاوسەنگی نێوان نەریت و نوێبوون دەخاتەڕوو، گرنگی بە ڕەسەنایەتی و شوێنپێگەیاندن دەدات. نیشانەیەکی ئیلهامگیراو لە کۆن بە وردەکاریی بڕینی تایبەت و تایپۆگرافیای ناسکراو ڕەنگدانەوەی دەستکردن دەکاتەوە و هەموو وردەکارییەکانی سەرچاوەی زەیتوون پیشان دەدات. هێمای زەیتوون لەگەڵ خولگەکان ڕێز لە تەرخانکردنی کێڵگە خێزانییەکان دەگرێت کە جیهانیان لە دەوری ئەم میوەیەدا دەسووڕێتەوە، لەکاتێکدا پالێتێکی ڕەنگی خاکی سەرنج خستە سەر سەرچاوە سروشتییەکانی بەرهەمەکە و سیستەمێکی پاکەتکردنی یەکگرتوو پێکدەهێنێت.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Grovehood Collective براندینگ xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Grovehood Collective براندینگ karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Grovehood Collective براندینگ afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
قەبارە و پاکێج: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
تاگەکان: olive oil, gourmet, olive, packaging, label design, custom cut, branding
تەکنەلۆژیای بەرهەمهێنان: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
هەڵەنگاندنی دیزاین: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
توێژینەوە: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
ئیلهام: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
ماوەی پڕۆژە: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
ڕێڕەوی کارکردن: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.