Moutai Prince Pakêtkirina Şûşeya Meyê لەلایەن Chengdu Wanjiazu Technology Co., Ltd

دیزاینی Moutai Prince Pakêtkirina Şûşeya Meyê لەلایەن Chengdu Wanjiazu Technology Co., Ltd خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZêrPakêtkirin· 2025

Moutai Prince Pakêtkirina Şûşeya Meyê

لەلایەن Chengdu Wanjiazu Technology Co., Ltd

کڕیار: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #169050

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Moutai Prince Pakêtkirina Şûşeya Meyê

Moutai Prince dîzaynek pakêtkirinê ye bo şûşeyek 500 ml ji araqên çînî. Bingeha şûşeyê forma xwe ya kevaneyî ji qalikê kuncî werdigire, û beşa jorîn dişibe kulîlkeke kuncî ya vebûyî. Sergirê bi şêweya T motîfên pelên kulîlka kuncî bi wêneyekî pênc quling re dike yek. Sergir bi neqşandina metal hatiye çêkirin, ku tekstureke sê-rehendî ya berfireh diafirîne. Bingeh bi tekstureke qedîfeyî hatiye temamkirin ku girtina wê rehet e. Rengên bikaranîn rengekî sosê yê spehî digel tonên bronz û zêrê zerkirî ne. Etîketeke berwar li ser paşxaneyeke binefşî ya wîsteriyayê bi motîfên simbilê genim ên zêrîn hatiye çarçovekirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Moutai Prince Pakêtkirina Şûşeya Meyê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Moutai Prince Pakêtkirina Şûşeya Meyê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Moutai Prince Pakêtkirina Şûşeya Meyê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
قەبارە و پاکێج: A bottle contains 500ml
تاگەکان: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
تەکنەلۆژیای بەرهەمهێنان: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
هەڵەنگاندنی دیزاین: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
توێژینەوە: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
ئیلهام: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
ماوەی پڕۆژە: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
ڕێڕەوی کارکردن: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
ئەندامانی تیم: General Manager and Design Director: Jingan Jia