Freistil Nasnameya Korporatîf لەلایەن Ina Oakley

دیزاینی Freistil Nasnameya Korporatîf لەلایەن Ina Oakley خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2025

Freistil Nasnameya Korporatîf

لەلایەن Ina Oakley

کڕیار: Freistil Praxis Caspary

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Freistil Nasnameya Korporatîf

Freistil nasnameyeke korporatîf e ku ji bo praktîkeke fîzyoterapiyê hatiye afirandin. Ev nasname medyaya çapkirî û dîjîtal digire nav xwe, di nav de kartên karsaziyê, bannerên, cil û bergên û malperek. Navê Freistil tê wateya "styla azad" û behsa rêbazên dermankirinê yên fleksîbil dike ku ji bo her nexweşî hatine hilbijartin. Hêmanên îllustratîf pîşehiya kevneşopî bi ramanên modern ve girê didin, di heman demê de logoyeke li ser bingeha nivîsê ya bi bandora dirêjkirinê tevger û vebûnê tîne bîra mirov. Şêwaza rengan mor, mircan, spî-vekirî û şîn bikar tîne. Kaxezên xweş û materyalên domdar hatin hilbijartin, û li cihên gengaz peydakerên herêmî hatin bikaranîn.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Freistil Nasnameya Korporatîf xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Freistil Nasnameya Korporatîf tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Freistil Nasnameya Korporatîf pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
قەبارە و پاکێج: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
تاگەکان: Health, Openminded, Rethinking, Modern, Tradition, Freedom
تەکنەلۆژیای بەرهەمهێنان: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
هەڵەنگاندنی دیزاین: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
توێژینەوە: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
ئیلهام: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
ماوەی پڕۆژە: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
ڕێڕەوی کارکردن: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
پەتێنتەکان: buero inaoakley, 2024
ئەندامانی تیم: Ina Oakley and Anne-Marie Bayer
کرێدیتی وێنەکان: Mockup Maison, Adobe Firefly and Nastasic