Piggy Express Dîzayna Karakterê Brandê لەلایەن Du Qingyu and Dong Xiuxiu

دیزاینی Piggy Express Dîzayna Karakterê Brandê لەلایەن Du Qingyu and Dong Xiuxiu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2026

Piggy Express Dîzayna Karakterê Brandê

لەلایەن Du Qingyu and Dong Xiuxiu

کڕیار: Piggy Express Creative Design Team

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

9,492

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #173387

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Piggy Express Dîzayna Karakterê Brandê

Piggy Express dîzayneke karakterê brandê ye ku ji bo xizmeteke gazîkirina rêwîtiyê hatiye afirandin. Karakter îkona berazê ya logoya brandê dike hevalekî rêwîtiyê yê dilgerm. Şemayeke rengan a bi têrbûna bilind dîtbariya dîtinî bi rêjeya 42 ji sedî zêde dike, û sîlueteke serbixwe karakterê di hemû medyayan de nasbar dihêle. Anîmasyon bikarhêneran di erkên wek bikaranîna kupon û şopandina rêyê de rêber dikin. Karakter bi sî qonaxên guhertina şeklî hate baştirkirin û bi zêdetirî sed bikarhêneran li bajarên Çînê hate ceribandin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Piggy Express Dîzayna Karakterê Brandê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Piggy Express Dîzayna Karakterê Brandê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Piggy Express Dîzayna Karakterê Brandê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
قەبارە و پاکێج: The sizes depend of the media where it is applied
تاگەکان: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
تەکنەلۆژیای بەرهەمهێنان: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
هەڵەنگاندنی دیزاین: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
توێژینەوە: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
ئیلهام: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
ماوەی پڕۆژە: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
ڕێڕەوی کارکردن: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
ئەندامانی تیم: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
کرێدیتی وێنەکان: Piggy Express