دیزاینی Sprouties Fankshina Sereke: Nasnameya Marqeyê لەلایەن Studio Matte خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.
TuncReklam· 2026
Sprouties Fankshina Sereke: Nasnameya Marqeyê
لەلایەن Studio Matte
کڕیار: Studio Matte
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Reklam
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #181183دیزاینەکە
دەربارەی Sprouties Fankshina Sereke: Nasnameya Marqeyê
Deqa Pirtûkê: Sprouties marqeyeke giyayê pisîkan e ku ji cotê heta pisîkê digihîje, xwedî modeleke gihandinê ye ku li ser dagirtina xurdeyî û zelaliya zincîra dabînkirinê navendî ye. Ew yekem marqe ye ku giyayê taybet û teze yê pisîkan li Îmarata Erebî ya Yekbûyî pêşkêş dike. Bi dûrketin ji klîşeyên kevneşopî yên pîşesaziya heywanên malê, nasnameya dîtbarî têgeha "Luksa Sirûştî" bikar tîne, ku kesk ên kûr bi krêmên safîkirî tevlihev dike bi logotîpeke taybet. Nîşaneyeke pisîkê di tîpa "i" de veşartî ye. Navenda projeyê pakêtkirina wê ya du-armancî ye: qapeke avahîsazî ya kunkirî ku piştî vekirinê vediguhere objeyeke xemilandinê ya minimalîst ji bo hundirên nûjen.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Sprouties Fankshina Sereke: Nasnameya Marqeyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Sprouties Fankshina Sereke: Nasnameya Marqeyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Sprouties Fankshina Sereke: Nasnameya Marqeyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
- قەبارە و پاکێج
- Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system - تاگەکان
- pet, cat, wellness, premium, natural, feline, grass
- تەکنەلۆژیای بەرهەمهێنان
- The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
- هەڵەنگاندنی دیزاین
- The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
- توێژینەوە
- Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
- ئیلهام
- The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
- ماوەی پڕۆژە
- 6 months, France and UAE
- ڕێڕەوی کارکردن
- The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
- ئەندامانی تیم
- Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk
سپۆنسەرکراو
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