Craftoria Erkê Sereke: Nasnameya Brendê لەلایەن Cansu Dagbagli Ferreira

دیزاینی Craftoria Erkê Sereke: Nasnameya Brendê لەلایەن Cansu Dagbagli Ferreira خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2026

Craftoria Erkê Sereke: Nasnameya Brendê

لەلایەن Cansu Dagbagli Ferreira

کڕیار: Cansu Ferreira

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Craftoria Erkê Sereke: Nasnameya Brendê

Deqa Pirtûkê: Nûjenkirina brendê ya Craftoria lêkdana tevgerên hunerî yên dîrokî û rêûresmên nûjen ên başiya tendurustiyê dikole. Bi îlhama ji dîmena hunerî ya salên 1920î, nasname peyvnîşaneke serif a paqijkirî û nîgarkêşana serdema Victorian bi kar tîne da ku kîtên boyaxkirina bi hejmaran wek çalakiyeke sofîstîke û mêditatîf bi cih bike. Sêwirana avahîsazî ya pakêta postê derbasbûnê ji minîmalîzma derve ber bi hundirekî bi kontrasta bilind û rengên dewlemend pêk tîne, vekirina qutiyê wek dergehek bo balkişandina afirîner fermî dike. Ev pergala hevgirtî pîşekariya nostaljîk bi sêwirana jiyana nûjen ve girê dide da ku ezmûna hobîvanan bilind bike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Craftoria Erkê Sereke: Nasnameya Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Craftoria Erkê Sereke: Nasnameya Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Craftoria Erkê Sereke: Nasnameya Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
قەبارە و پاکێج: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
تاگەکان: art, painting, hobby, vintage, illustration
تەکنەلۆژیای بەرهەمهێنان: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
هەڵەنگاندنی دیزاین: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
توێژینەوە: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
ئیلهام: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
ماوەی پڕۆژە: 6 months, France and USA
ڕێڕەوی کارکردن: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.