دیزاینی China Moutai Sêwirana Hundirê Firotgehê لەلایەن Scene Aesthetics Design Co., Ltd خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.
TuncHundurîn· 2026
China Moutai Sêwirana Hundirê Firotgehê
لەلایەن Scene Aesthetics Design Co., Ltd
کڕیار: Scene Aesthetics Design Co., Ltd
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Hundurîn
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #181493دیزاینەکە
دەربارەی China Moutai Sêwirana Hundirê Firotgehê
China Moutai sêwirana hundirê firotgehekê ye bi mezinahiya 317 metre çargoşe ku ji bo qadeke ezmûna marqeya baijiu hatiye afirandin. Sêwiran nîşandana berheman bi sazkirinên înteraktîf re dike yek. Garis û genim di rêzên rîtmîk de hatine bicihkirin da ku nasnameya herêmî derbibirin. Çerxeke rengan nîşan dide ku rengê araqê bi temenê re çawa diguhere, û dîwarekî tamê bi rêya grafîk û modulên bêhnê aromayên soşê rave dike. Perdeya qulqulî qulikên piçûk ên kûzên axî tîne bîra mirov û wek veqetandek kar dikin. Darên vekirî, hûrgiliyên metal, xweliya oyster û rengên spî yê nîvvekirî paleta rengan pêk tînin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
China Moutai Sêwirana Hundirê Firotgehê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku China Moutai Sêwirana Hundirê Firotgehê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. China Moutai Sêwirana Hundirê Firotgehê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
- قەبارە و پاکێج
- 317 square meters
- تاگەکان
- Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
- تەکنەلۆژیای بەرهەمهێنان
- Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
- هەڵەنگاندنی دیزاین
- The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
- توێژینەوە
- As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
- ئیلهام
- The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
- ماوەی پڕۆژە
- The first flagship store is expected to open in Singapore in June 2026.
- ڕێڕەوی کارکردن
- The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
- ئەندامانی تیم
- Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
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