دیزاینی Zhanlu Tea Dizaynî Pakkirdinî Çayî Giyayî لەلایەن Xi'an Academy of Fine Arts خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.
TuncGrafîk· 2026
Zhanlu Tea Dizaynî Pakkirdinî Çayî Giyayî
لەلایەن Xi'an Academy of Fine Arts
کڕیار: Xi'an Academy of Fine Arts
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #182018دیزاینەکە
دەربارەی Zhanlu Tea Dizaynî Pakkirdinî Çayî Giyayî
Zhanlu brand û dizaynî pakkirdinêke bۆ çayîkî giyayî kە بۆ گۆڕی ئیمپراتۆری زەرد دروستکراوە. چەمکەکە لە وێنەی شەونمی بەیانی لە شیعری کلاسیکی چینیدا وەرگیراوە، کە پاکی و خۆراکێکی سووک دەگەیەنێت. تێکەڵەکە لە میوەی مۆنک، شیرینبێژ (سوس)، ئۆفیۆپۆگۆن، تووی ڕەز و گیای مۆری سلێمان پێکدێت، بەپێی بنەمای نەریتی کە تامی ترش و شیرین پێکەوە یارمەتی دروستبوونی شێداری دەدەن. هەر کیسەیەکی چای ٥ گرامی لە کیسەیەکی دژە شێدا داخراوە. کارتۆنە کاغەزییە ڕووپۆشکراوەکان چاپی ئۆفسێت و ستەمپی گەرم بەکاردەهێنن لەگەڵ گرافیکی وەرگیراو لە هونەری سەردەمی هان.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Zhanlu Tea Dizaynî Pakkirdinî Çayî Giyayî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Zhanlu Tea Dizaynî Pakkirdinî Çayî Giyayî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Zhanlu Tea Dizaynî Pakkirdinî Çayî Giyayî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Zhanlu is inspired by the idea of light nourishment and the purity of morning dew. Created for the Mausoleum of the Yellow Emperor, it blends monk fruit, licorice, ophiopogon, raspberry, and Solomons seal, following the traditional principle that sour and sweet together help generate moisture. Warm, gentle, and balanced, it offers visitors a moment of natural comfort and a quiet connection to ancient wisdom.
- قەبارە و پاکێج
- Each bag contains 5 g of blended herbs, with 50 g per box. Individual sachets are sealed in moisture proof laminated film to ensure freshness and hygiene. Packaging includes a coated paperboard carton and a premium rigid gift box with specialty paper wrapping and inner tray. Suitable for hot water brewing, one sachet per cup. Store in a cool, dry place.
- تاگەکان
- Light Nourishment, Herbal Tea, Moisturizing Formula, Brand Design
- تەکنەلۆژیای بەرهەمهێنان
- Zhanlu is made with selected herbs that are cleaned, low temperature dried, and finely cut to preserve aroma and quality. The blend is packed into 5 g food grade tea bags and sealed in moisture proof sachets. Cartons and rigid gift boxes use coated paperboard with offset printing and hot stamping to present refined Han inspired graphics.
- هەڵەنگاندنی دیزاین
- The challenge was translating traditional wellness philosophy into a contemporary product without losing cultural depth. Rooted in classical theory, the concept had to remain clear and appealing to modern users. The key was balancing herbal efficacy, taste, symbolism, and packaging in one refined and coherent design.
- توێژینەوە
- This project explores how traditional Chinese wellness philosophy can be translated into contemporary cultural product design. Based on the principle that sour and sweet flavors generate moisture, the formula blends monk fruit, licorice, polygonatum, ophiopogon, and raspberry to support gentle hydration. Inspired by classical poetry and Han aesthetics, the packaging reinterprets traditional symbolism in a modern tea product, linking heritage, health, and mindful self care.
- ئیلهام
- The inspiration for Zhanlu comes from the image of morning dew in ancient Chinese poetry, pure, quiet, and life giving. It draws from the sacred atmosphere of the Mausoleum of the Yellow Emperor, especially the ancient cypress trees that have endured for millennia. The concept of light nourishment and the traditional principle that sour and sweet create moisture shaped the formula, expressing harmony between nature, heritage, and gentle self care.
- ماوەی پڕۆژە
- The project was completed on February 18, 2026. The client is based in the Yangtze River Delta region of China. Concept development, herbal formulation research, and packaging design were carried out in Xian, Shaanxi Province, China. The project integrates regional cultural resources with contemporary design practice, bridging eastern market demand and northwestern cultural heritage context.
- ڕێڕەوی کارکردن
- Open the outer carton or gift box and remove one individually sealed sachet. Tear open the moisture proof wrapper and place one 5 g tea bag into a cup. Add approximately 250 to 300 ml of hot water and steep for 3 to 5 minutes. The tea gradually releases a gentle sweetness and light herbal aroma.
After touring the mausoleum, visitors hold the warm cup, pause, and sip slowly. The interaction is simple and intuitive, open, brew, inhale, taste, creating a quiet ritual that connects body, breath, and cultural memory in a brief moment of nourishment. - پەتێنتەکان
- Copyrights belong to Ma Lan, Xi'an Academy of Fine Arts, 2026.
Packaging structure design patent pending. Patent Holder: Xi’an Academy of Fine Arts. 2026. China.
Visual system and illustration artworks are protected under applicable copyright laws. - ئەندامانی تیم
- Lan Ma
Guangyi Tang
Yinghua Wang
Lianfa Xu
Wanhui Huang
Zhifei Fu
Shunfeng Zhang
Jinyuan Zhang - کرێدیتی وێنەکان
- Image #1: Designers Ma Lan and Tang Guangyi (Product Designer / Visual Designer), Zhanlu Sweet and Moisturizing Tea Main Packaging, 2026.
Image #2: Designers Wang Yinghua, Jinyuan Zhang, Shunfeng Zhang and Huang Wanhui (Illustrator / Graphic Designer), Botanical and Han Inspired Illustration Series, 2026.
Image #3: Designers Xu Lianfa and Tang Guangyi (Packaging Engineer / Visual Designer), Light Luxury Gift Box Structure and Visual System, 2026.
Image #4: Designers Ma Lan, Wang Yinghua and Huang Wanhui (Product Designer / Illustrator / Graphic Designer), Ingredient Visualization and Cultural Motif Development, 2026.
Image #5: Designers Ma Lan, Tang Guangyi, Xu Lianfa and Zhifei Fu (Product Designer / Visual Designer / Packaging Engineer / Design Coordination), Integrated Packaging and Structural Realization, 2026.
سپۆنسەرکراو
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