The Sands Wine Labels Ceribandinên Şerabê لەلایەن Giovanni Murgia

دیزاینی The Sands Wine Labels Ceribandinên Şerabê لەلایەن Giovanni Murgia خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2018 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2018

The Sands Wine Labels Ceribandinên Şerabê

لەلایەن Giovanni Murgia

کڕیار: Cantina Li Duni

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

19,745

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #67776

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی The Sands Wine Labels Ceribandinên Şerabê

Ji bo rastkirina sêwirana van labelan, lêkolîn li ser teknîkên çapkirinê, materyal û vebijarkên grafîkî hatine kirin, da ku bikaribin nirxên pargîdanî, dîrok û axa ku van şeraban ji holê rabikin. Têgîna van labelên ji taybetmendiya şeraban dest pê dike: sand. Di rastiyê de, rezên li ser sandika deryayê bi tenê hûrdorek ji seyranê dûr dibin. Ev têgeh bi teknolojiyek zexm tê çêkirin da ku sêwiran li ser sand baxçê Zen bistînin. Sê Labelên bi hev re sêwiranek pêk tîne ku nûnertiya peywira winasî dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

The Sands Wine Labels Ceribandinên Şerabê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku The Sands Wine Labels Ceribandinên Şerabê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. The Sands Wine Labels Ceribandinên Şerabê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
قەبارە و پاکێج: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
تاگەکان: wine, label, packaging, wine label design
تەکنەلۆژیای بەرهەمهێنان: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
هەڵەنگاندنی دیزاین: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
توێژینەوە: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
ئیلهام: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
ماوەی پڕۆژە: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
ڕێڕەوی کارکردن: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
پەتێنتەکان: No copyrights on this project
ئەندامانی تیم: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
کرێدیتی وێنەکان: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver