بڕۆ بۆ ناوەڕۆک
Leman Jewelry Branding Û Pakkirin لەلایەن M — N Associates

دیزاینی Leman Jewelry Branding Û Pakkirin لەلایەن M — N Associates خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.


ZîvGrafîk· 2020

Leman Jewelry Branding Û Pakkirin

لەلایەن M — N Associates

کڕیار: Leman Jewelry Vietnam

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

64,835

ڕەنگەکان

دیزاینەکە

دەربارەی Leman Jewelry Branding Û Pakkirin

Solutionareseriya dîtbar a ji bo nasnameya nû ya Leman Jewelry pergalek nû ya bêkêmasî bû ku hestek xweşik, berbiçav lê sofîstîke û hindiktirîn eşkere bike. Logoya nû ya ku ji prosesa xebatê ya Leman re, ku karûbarê sêwirana wan a haute couture ye, ji hêla hemî dirûvên diamamîkî yên li dora sembol-stêrk an jî sembola spekulasyonê vedigire, sembolek sofîstîke afirand û hem jî bandora şînmayî ya dirametê afirand. Li pey şopandinê, hemî materyalên koledar bi hûrguliyên qalîteya bilind hatin çêkirin da ku ronahî û dewlemendiya hemî hêmanên dîtbarî yên nû.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Leman Jewelry Branding Û Pakkirin xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Leman Jewelry Branding Û Pakkirin karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Leman Jewelry Branding Û Pakkirin afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان
When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
قەبارە و پاکێج
8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
تاگەکان
leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
تەکنەلۆژیای بەرهەمهێنان
Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
هەڵەنگاندنی دیزاین
The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
توێژینەوە
The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
ئیلهام
Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
ماوەی پڕۆژە
Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
ڕێڕەوی کارکردن
Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
پەتێنتەکان
Copyrights belong to M — N Associates, 2019.
ئەندامانی تیم
Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
کرێدیتی وێنەکان
Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh

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A' Design Award خەڵاتێکی نێودەوڵەتی و ژوریکراوە بۆ دیزاینی باش. بەشداری لە A' Design Award بکە بۆ بەدەستهێنانی ناسینەوەی شایستەیانە، ناوبانگ، شکۆمەندی و بڵاوکردنەوە بۆ کارەکەت. کارەکەت بۆ A' Design Award کاندید بکە و بۆ خەڵاتی بەنرخی A' Design Prize پێشبڕکێ بکە.

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