دیزاینی Fashion Launderette Fonksiyona Bingehîn: Cîhê Sazkirinê لەلایەن Hong Kong Trade Development Council خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Çalakî û Bûyerê.
TuncÇalakî· 2020
Fashion Launderette Fonksiyona Bingehîn: Cîhê Sazkirinê
لەلایەن Hong Kong Trade Development Council
کڕیار: Hong Kong Trade Development Council
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Çalakî
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #90189دیزاینەکە
دەربارەی Fashion Launderette Fonksiyona Bingehîn: Cîhê Sazkirinê
Deqa Pirtûkê: Fashion Launderette komek cîhên sazkirinê yên bi mijar e ku ji bo pêşangeheke bazirganiya moda li Hong Kongê hatiye çêkirin. Sêwiran sê deveran vedigire: sazkirineke bixêrhatinê li foyeya sereke, amadekirineke derî ya bo salona pêşangehê, û cîhekî pirfonksiyonel ê 350 metre çargoşe ji bo pêşandanên modayê, semîner û pêşwaziyan. Mijar ji dîzayna hundirîn a lawendriyên (laundromat) salên 1980î îlham girtiye. Dîwarên xemilandî bi pergalên aluminyûmê yên ku dikarin dîsa werin bikaranîn hatine çêkirin û bi grafîkên vînîlê hatine pêçandin, û formên makîneyên cilşoyê ji plywoodê yê çapkirî hatine çêkirin. Reng li gorî pêşbîniya trendên modayê yên demsalî hatine hilbijartin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Fashion Launderette Fonksiyona Bingehîn: Cîhê Sazkirinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Fashion Launderette Fonksiyona Bingehîn: Cîhê Sazkirinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Fashion Launderette Fonksiyona Bingehîn: Cîhê Sazkirinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
- قەبارە و پاکێج
- The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
- تاگەکان
- Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
- تەکنەلۆژیای بەرهەمهێنان
- All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
- هەڵەنگاندنی دیزاین
- The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
- توێژینەوە
- The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
- ئیلهام
- The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
- ماوەی پڕۆژە
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
- ڕێڕەوی کارکردن
- The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.
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