Winetime Seafood Pakkirin لەلایەن Olga Takhtarova

دیزاینی Winetime Seafood Pakkirin لەلایەن Olga Takhtarova خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Platîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

PlatînPakêtkirin· 2020

Winetime Seafood Pakkirin

لەلایەن Olga Takhtarova

کڕیار: Sot B&d

خەڵاتگری Xelata A' Design Award a Platîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #92361

زیاتر بگەڕێ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Winetime Seafood Pakkirin

Sêwirandina pakêtê ya ji bo seramika Winetime Seafood divê ji nû ve û pêbaweriya hilberê destnîşan bike, divê ew bi xweşikahî ji hevrikan re cûda bibe, bibe hevgirtî û têgihîştî. Rengên ku têne bikar anîn (şîn, spî û orange) berevajî diafirînin, hêmanên girîng girîng dikin û pozîsyona brandê nîşan dikin. Conceptêwaza yekane ya pêşkeftî, series ji hilberînerên din diafirîne. Stratejiya agahdariya dîtbarî ev gengaz kir ku celebê hilberê ya rêzê nas bike, û karanîna wêneyên li şûna wêneyan, pakêtê balkêştir kir.

پێناسەکردن

دەربارەی Xelata A' Design Award a Platîn

Winetime Seafood Pakkirin xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Winetime Seafood Pakkirin bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Winetime Seafood Pakkirin berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
قەبارە و پاکێج: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
تاگەکان: seafood, fish, frozen food, packaging, branding
تەکنەلۆژیای بەرهەمهێنان: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
هەڵەنگاندنی دیزاین: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
توێژینەوە: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
ئیلهام: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
ماوەی پڕۆژە: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
ڕێڕەوی کارکردن: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
کرێدیتی وێنەکان: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com